RavensTaleCreative
Where stories come alive through the lens of imagination
The RavensTale Story
A Legacy Born in Newfoundland
The roots of RavensTale Creative stretch deep into Newfoundland's photographic heritage, tracing back over a century to the early days of photography in St. John's. At the heart of this legacy was James Spurrell, Kyle's great-grandfather, whose passion for capturing life through the lens laid the foundation for what would become a multi-generational commitment to visual storytelling.
The Spurrell family's dedication to photography evolved over the decades, eventually becoming the renowned Spurrell Gallery—a cornerstone of Newfoundland's artistic community. For generations, the family business thrived, documenting the changing face of the province and preserving countless memories for families across the region.
In 2017, the Spurrell Gallery was sold, marking the end of an era. Yet rather than the conclusion of the story, this transition would become the catalyst for something new—a reimagining of the family's photographic legacy through fresh eyes and contemporary vision.
A Dream Realized
Kyle Emmerson had always carried the weight and wonder of his family's photographic heritage. Growing up surrounded by stories of his great-grandfather's pioneering work and the generations of photographers who followed, he felt the pull of the lens but chose to explore other paths first—gaining life experience, developing his unique perspective, and understanding the world beyond the camera.
In 2023, after years of contemplation and preparation, Kyle finally answered the call that had been echoing through his family for over a century. RavensTale Creative was born not just as a business, but as a continuation of a story—a bridge between the rich traditions of the past and the limitless possibilities of the future.
The name "RavensTale" itself reflects this duality: ravens, symbols of wisdom and mystery in folklore, combined with "tale"—acknowledging that every photograph tells a story, and every client brings their own narrative to be captured and celebrated.
The Vision
RavensTale Creative was founded on the belief that photography should be more than documentation—it should be transformation. Every individual, every brand, every moment carries within it the potential for extraordinary storytelling. The challenge lies in revealing that magic through the lens of imagination and technical expertise.
Drawing inspiration from speculative fiction and narrative photography, RavensTale approaches each project as an opportunity to explore the boundaries between reality and possibility. This isn't about creating fantasy—it's about finding the extraordinary elements that already exist within the everyday and bringing them to the surface.
At its core, RavensTale Creative is committed to creating a safe, inclusive space where creativity can flourish without judgment. Every client's story matters, every vision deserves to be heard, and every photograph should challenge perspectives while celebrating the unique beauty of its subject.
Meet the Team
Kyle Emmerson
Creative Director & Photographer
Kyle brings a thoughtful, introspective approach to photography, shaped by years of creative exploration and a deep appreciation for narrative storytelling. His background spans multiple creative disciplines, giving him a unique perspective on visual composition and emotional resonance.
Known for his patient, collaborative style, Kyle creates an environment where clients feel comfortable exploring their authentic selves. He has an intuitive understanding of light and shadow, both literal and metaphorical, which allows him to capture not just how people look, but how they feel.
When not behind the camera, Kyle is often found reading speculative fiction, studying film composition, or exploring the philosophical aspects of visual storytelling that inform his artistic vision.
Ollie
Makeup Artist-in-Training
At just 17, Ollie brings an infectious enthusiasm and fresh perspective to the RavensTale team. Her natural artistic instincts and keen eye for detail make her an invaluable collaborator in bringing creative visions to life through makeup artistry.
Ollie has an intuitive understanding of color theory and facial structure that belies her young age. She approaches each project with curiosity and creativity, always eager to experiment with new techniques while ensuring her subjects feel confident and beautiful.
Her warm, encouraging personality puts clients at ease, and her dedication to continuous learning keeps the team inspired. Ollie is particularly skilled at creating both subtle, natural looks and bold, editorial statements that complement Kyle's photographic vision.
Ready to tell your story?
Let's create something extraordinary together. Every story deserves to be told with artistry, passion, and imagination.
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